Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the competition is essential. Market research has always been a core approach for achieving a market edge, but the emergence of AI technology has transformed this process. AI-powered

    Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has traditionally been a key approach for achieving a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this proces

    Introduction Social media marketing is evolving dramatically in recent years, driven by shifts in innovation, user behavior, and business needs. A major transformation in the advertising sphere is the rise of AI technologies. AI’s capability to revolutionize social media